How Oklahoma Embraced Brand to Drive Economic Development - S107

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  • Caroline Cerf

    Caroline Cerf

    Director for State and Local Government West, Adobe

  • Amy Blackburn

    Amy Blackburn

    Division Director - Marketing and Communications, State of Oklahoma


In today’s world where consumers expect great web experiences, state agencies need to rethink how citizens access government services. The State of Oklahoma reimagined its digital citizen services and partnered with Adobe to modernize its web platform – enabling digital contact-free access to services for Oklahoma’s four million residents. Join this session to learn about the State of Oklahoma’s digital transformation journey that improved its residents’ experiences and established Oklahoma as a top 10 state in digital modernization.

In this session we’ll discuss how the State of Oklahoma:

  • Delivered mobile friendly websites and citizen services in less than six months
  • Created brand consistency and trust with constituents during the pandemic
  • Established a best-in-class digital presence that is now a global brand


Industry Focus: Government

Type: Session

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