Personalization through Integration: Activating Adobe Analytics Behavioral Data in Adobe Marketo Engage - S128

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SPEAKERS

  • Sam Fonoimoana

    Sam Fonoimoana

    Founder and CEO, DataJoin

  • Disha Seth

    Disha Seth

    Marketing Automation Specialist, Leading Financial Services Institution

ABOUT THE SESSION

Integrated customer data is the key to personalization. But how do you get there? In this session, learn how Fidelity creates sophisticated customer segments in Marketo by integrating Adobe Analytics data using Datajoin’s Micro Integrations.

In this session, you will learn how to:

  • Use rich behavioral data and sophisticated journey flows to identify and engage with customers
  • Find insights in data to deliver personalize experiences that evolve with customers’ interests and preferences over time

 

Industry Focus: B2B, Financial Services & Insurance

Type: Session

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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