Powering Personalization at Scale with Data Excellence - S121

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What does data excellence have to do with delivering personalized experiences at scale? Join Microsoft's Business Strategist, Mike Edmonds, as he sits down with Adobe's Rick Maddox to share business insights and lessons on how to extract value from data to drive bottom line business results. Plus, Mike will touch on the metaverse and provide key actions for forward thinking marketers as they look to build experiences of the future.

In this session we’ll discuss:

  • Leveraging integrated technologies to optimize business outcomes
  • Using data to create digital-first, engaging customer experiences at every touchpoint
  • The future of data and how to navigate personalization beyond traditional channels


Industry Focus: B2B, Consumer Goods, High Tech, Manufacturing, Media & Entertainment, Retail

Type: Session

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