Re-Centering the “person” in the age of personalization: Tips to humanize and better engage your customer - S123

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As busy marketers, we typically learn everything about our customers from behind our screens. But the truth is, our personalization strategy is only as good as our deepest understanding of the customer. This session provides actionable tips for marketers to become the internal experts on their customers, and build personalization from a place of true understanding, not just numbers on spreadsheets.

Industry Focus: N/A

Type: Session

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