Scaling Collaboration for Business Efficiency - S111

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A seamless customer experience requires more than just delivery, it requires coordination. However, many organizations lack a consistent model for tracking work across the marketing lifecycle – making it virtually impossible to connect teams across disparate systems to gain visibility into the status and ROI of marketing activities. Join us to learn how T-Mobile uses Adobe Workfront to connect teams and workflows to unlock operational efficiency and reporting.

In this session, you will learn how to:

  • Improve collaboration by connecting teams and workflows
  • Centralize marketing campaign activities in a single platform for boosting operational efficiency
  • Leverage operational reporting to track and measure progress for continuous optimization


Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications

Type: Session

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