A seamless customer experience requires more than just delivery, it requires coordination. However, many organizations lack a consistent model for tracking work across the marketing lifecycle – making it virtually impossible to connect teams across disparate systems to gain visibility into the status and ROI of marketing activities. Join us to learn how T-Mobile uses Adobe Workfront to connect teams and workflows to unlock operational efficiency and reporting.
In this session, you will learn how to:
- Improve collaboration by connecting teams and workflows
- Centralize marketing campaign activities in a single platform for boosting operational efficiency
- Leverage operational reporting to track and measure progress for continuous optimization