The Journey to Six Million Visitors - S122

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Consumers today expect personalized experiences, and perhaps nowhere more so than in travel and hospitality. Tasked with generating interest in Qatar and converting that desire into actual visitors, Qatar Tourism digitally transformed its tourism strategy to reach new visitors worldwide and engage with them at every stage of their journey. In this session, Qatar Tourism will share insights from its digital-first, largest-ever international tourism marketing campaign, “Experience a World Beyond,” with the goal of welcoming more than six million visitors annually by 2030.

This session will discuss:

  • Using data-driven digital touchpoints to address a visitor’s end-to-end journey
  • Constructing 360-degree views of visitors to design customized campaigns backed by marketing automation
  • Delivering personalized content and experiences to 100 percent of visitors, resulting in more than 12 million unique visits and 1.5 million actively involved users

Industry Focus: Advertising/Publishing, Travel & Hospitality

Type: Session

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