Advertising Analytics

Import search engine impressions, clicks, cost, position and quality scores from Google AdWords, Yahoo, Bing and other search engines. Tie these traffic and spend metrics to site-side engagement and real-time conversions in Adobe Analytics.

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Bring your advertising data home.

Advertising is a huge part of your business, making the need for insights especially important. But the ad space has been historically fragmented and opaque. Bringing your ad data in and analysing with your other data has been a headache where it’s even been possible at all.

With Adobe Analytics, you can bring your teams and data out of silos so everyone can get a clearer picture about what’s going on with your advertising. We let you pull real-time data to help you to create richer, more data-driven ads for your audiences. Plus, you’ll know whether your ads are effective or well spent.

Simple set-up

Connect your log in credentials from Google, Bing, Yahoo and others to activate native integrations with Adobe Analytics.

Seamless sharing

Share well-performing segments to power personalisation, messaging, look-alikes and reach.

Safe collaboration

Control access permission details so analysts, advertisers and agencies only see the campaigns they work on and the metrics relevant to them.