Combine the power of AA and AEM to elevate your customer engagement

Summary

How should we build our marketing strategy to win in 2020, especially after the damage COVID-19 has inflicted to us? In a time of uncertainty, customer behaviour has changed and will keep changing drastically, creating actionable insights from real time data analysis and turning it into an engaging customer experience have never been so essential for marketers.

On the other hand, new marketing trends are raining on us, such as programmatic advertising, chatbot & conversational marketing, social media live marketing and KOLs marketing are the hot topics everyone is talking about. The question is, how do we ensure an excellent customer journey across so many marketing channels and touch points and thus converting investments into revenue for the business?

Learn how to unlock the potential of your business in this always on new webinar series. Our guest speakers from different industries will share their experience on building, monitoring and evaluating an outstanding omni-channel customer experience with the content management capabilities of Adobe Experience Manager and data analysis functionalities of Adobe Analytics. For the up coming session, we will be covering these topics:

- Dynamic Media Features of AEM
- Introduction to the AEM built-in tools
- 5 steps to deliver actionable insights
- Driving high ROI of exceptional experiences