Trevor Paulsen, Jen Lasser — Adobe
Imagine you could use Adobe Analytics to examine and understand the entire customer journey, from mobile app to call center to final purchase and beyond. Then imagine this analysis with unlimited precision and flexibility, dissecting behavior for individual customers or cookie IDs, and leveraging unlimited dimensions. Now stop imagining — these capabilities are available today with Customer Journey Analytics. For the first time, you can stitch and analyze cross-channel data, and surface this information in Adobe Analytics Analysis Workspace for thousands of your coworkers to access. Get the first look at how the new Customer Journey Analytics toolkit can solve use cases you've been dreaming of for years, and see the future of Adobe Analytics.
In this session, you'll do the following:
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Check out the keynotes, future innovations, and key announcements from Summit Live.
Everything you need for great customer experiences — from AI-driven analytics to content optimization at scale.