Content

Content Strategy and Architecture: The Infrastructure Behind the Interface

The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, the definition must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, authoring models and more, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.

Join us to discuss the following:

• The interwoven systems of content strategy — UX, architecture, marketing and editorial practices — and how these areas align to Adobe products.
• What the main elements of content architecture consist of within your digital ecosystem.
• Why content architecture and a holistic view of strategy are critical to content velocity.

This session is for creative leaders, content managers and digital marketers.