Drowning in Data: Prioritising Data for Today’s Cross-Channel Needs

Mike Hrin — Adobe

An abundance of data is a marketer’s dream, but in today’s world of extensive databases filled with rich targeting opportunities, how can marketers adequately prioritise the data they need to produce engaging customer experiences and frictionless technical performance? Get real tips and tricks from the Adobe Campaign Value Acceleration team for prioritising and optimising data to make your campaigns soar in Adobe Campaign Classic.

Learn about the following:

  • Critical considerations for designing with performance in mind.
  • Getting the most from the out-of-the-box data management power of Adobe Campaign Classic.
  • The next evolution in data management — preparing for the future today.

Related products

View related content


Check out the keynotes, future innovations and key announcements from Summit Live.

Innovation Tracks

Next steps

Discover Adobe Experience Cloud.

Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.


Build your customer experience playbook.