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B2B

Alignment Refinement: A Crash Course in Marketing and Sales Integration

Chris Wilcox — Hartford Funds

When it comes to driving impact, marketing and sales must work together on their quest for massive revenue growth. It’s not enough to simply preach alignment from the back seat. Both teams need to be active in their efforts to break down silos and integrate initiatives. But getting this process off the ground can feel understandably daunting. Learn to use Marketo Engage to create an alignment strategy that fosters efficiency, scalability, and better outcomes for your entire organization.

Get industry-leading advice on these topics:

  • The fundamentals of lead scoring and how it builds a relationship between teams.
  • Ways to engage with your sales organization and collaborate on scoring.
  • How to align priorities and goals and then execute in Marketo Engage.

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