Create and compare groups of customers with shared characteristics over time to help you to recognise and analyse significant trends.
Understanding how your customers are acting in a moment is important. But being able to track them over time and to compare them with other, similar customers gives you the ability to make better long-term decisions.
With our Cohort Analysis feature, you can analyse a group of people with common characteristics over a specified time period. Discover engagement or churn trends that help you to understand customer lifetime value. Then use these learnings to build new audiences and improve customer experiences.
Launch campaigns designed to encourage a desired action or find the best time to end a trial or offer to maximise value.
Shift your marketing budget at the right time in the customer lifecycle.
Get ideas for A/B testing in areas such as pricing, upgrade options and more.
Within our Analysis Workspace, build the report that groups your customers based on their behaviour.
In our user help section, see how to create and run a cohort analysis report.
In our user help section, get a couple of good examples of useful cohort analyses.
With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.
Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.