Breakouts

Project Dually Noted

Lynn Gong, Eric Matisoff — Adobe

Collaborating on digital marketing materials is easier than ever, but many people still want or are required to use physical documents while making revisions. Sharing ideas between documents in the digital and physical worlds has been nearly impossible—until now. Adobe is unveiling Project Dually Noted from Adobe Document Cloud and Adobe Experience Platform, which uses augmented reality to bridge the gap between physical and digital documents. For instance, imagine that a marketing director and their creative lead are updating a catalogue. The creative director can comment about a specific image using tools in Document Cloud and through augmented reality, the marketing director (even on-the-go) can hover their phone over the physical catalogue to see the notes. They can then send back additional ideas by speaking directly into the phone, which the creative director can view as text in the PDF.

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