Breakouts

First Steps to Visualise the Customer Journey

Travis Sabin — Adobe | Kevin Matthews — Audible

Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? Analysis Workspace allows you to leverage powerful visualisations to discover valuable insights into the customer journey.

In this session, you'll learn the following:

  • How to visualise the customer journey through your website or application.
  • Best practices for discovering where visitors left and continued through a predefined funnel.
  • How to analyse the behaviour of people who share a common characteristic over a certain period of time.

 

This beginner session is for web and digital analysts in all industries.

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