Deliverability and Compliance Strategies to Maximise Effectiveness

Robert Consoli — Adobe

Want to learn more about the latest email compliance changes, like the California Consumer Privacy Act (CCPA)? Have you wondered what happens after you press Send? We'll walk you through the lifecycle of an email message, best practices and how email can improve the customer experience and increase ROI. Most importantly, we’ll help align deliverability best practices with the latest compliance changes to maximise your email effectiveness in 2020.

Here's what you'll learn in this session:

  • Boost your email deliverability and performance.
  • Learn from others during the concluding interactive Q&A.

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