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ADOBE CUSTOMER JOURNEY ANALYTICS

Adobe Customer Journey Analytics package pricing.

Customer Journey Analytics offers a core package with the features you need to build a unified, real-time customer journey, accessible to all customer experience teams.

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See what you get with Customer Journey Analytics.

Built on the powerful Adobe Experience Platform, Customer Journey Analytics gives you tools and features you can’t get with other packages. Our core package comes with everything you find below. What more could you ask for?

Core Analysis

Features
Customer Journey Analytics
Omnichannel Data Sets
Data Views
Metrics, Dimensions
Unlimited
Data Ingestion & Data Lake (Launch & SDKs, data source connectors, data lake persistence/egress)
XDM & Data Preparation
Report (Templates)
Filters
User Seats
Unlimited
Usage (row) Reporting

Freeform Analysis

Features
Customer Journey Analytics
Analysis Workspace
Freeform Tables
Quick Insights
Ad-hoc Analysis
Unlimited Segmentation, Metric Creation
Query Service (Ad-hoc SQL exploration)
Anomaly Detection
Unlimited Dimensional Breakdown

Channel Analysis

Features
Customer Journey Analytics
Web
Mobile App
Voice
OTT
Streaming
Offline Channels (call center, CRM, chat, point-of-sale, look-up)

Audience Segmentation

Features
Customer Journey Analytics
Identity (field-based stitching)
Unlimited Filter creation
Audience Publishing
Cross-channel Sequential Segmentation

Attribution

Features
Customer Journey Analytics
9 Rules-based Models (first-touch, last-touch, etc)
Custom Lookback Window
Algorithmic Attribution
Attribution on any conversion event

Journey Analysis

Features
Customer Journey Analytics
Fall-out
Flow (pathing)
Cohort Analysis
Retention
Churn
Latency
Custom Dimension
Add or Create Segments
Line/Trending

Data Transformation

Features
Customer Journey Analytics
Calculated Metrics
Substrings (classification rule builder)
Cross-channel Analytics
Binding dimensions and metrics
Data Views
Lookup Datasets
Custom Sessionization
Data Prep

Privacy and Governance

Features
Customer Journey Analytics
Privacy Controls
Regional Data Centers
Data Repair API
HIPPA Compliance
IP Obfuscation
GDPR Deletion

Data Democratization

Features
Customer Journey Analytics
Shared Projects (Reports)
Scheduled Reports
Project Curation (limiting metrics/dimensions shared)
Annotations
Report Builder (excel plug-in)
Share links
Permissions / Roles
Analytics Dashboards (mobile app)

Data Integrations

Features
Customer Journey Analytics
Data Connectors
Profiles
Experimentation Panel
3rd Party Integrations
Adobe Experience Platform Launch Extensions
Audience Publishing to Unified Profile

Customer Journey Analytics Add-on’s

Features
Customer Journey Analytics
Product Analytics
Mix Modeler
Healthcare Shield
Privacy & Security Shield
Streaming Media - Concurrent Viewer, Average Minute Audience, and Playback Time Spent Media Panels
Data Distiller
Real-time CDP Connections