Adobe Experience Platform Identity Service: Evolution of Identity at Adobe

Brian Pong — Adobe

What does identity mean and how can companies use it? In today’s world of fragmented data across enterprise systems, combining data into a single person poses unique challenges in creating a seamless experience for consumers. Layer in consent and privacy challenges and identity appears to be a headache. Come learn how Adobe is solving these challenges in Adobe Experience Platform Identity Service and how Real-time Customer Profile and other Adobe applications use identity. 

In this session, find out how Adobe is making this easier: 

  • Explore Experience Platform Identity Service’s abilities to link identifiers.
  • Understand how Experience Platform provides solutions regardless of data source, including first-, second-, and third-party data. 
  • Learn about upcoming Experience Platform Identity Service capabilities.


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