Project Snippets

Hyman Chung — Adobe

Media companies use compelling titles and summarised descriptions called "teasers" to help people discover and interact with their content. Teasers take time to create, but more importantly, they are created for the masses and are not personalised to the individual. With Project Snippet, Adobe is showcasing how AI can make this process more efficient and audience-centric. With Adobe Sensei technology, Project Snippet first analyses the written copy and produces a set of relevant images and captions based on the story. Then, using AI, it adds personalisation by selecting imagery and caption copy that caters to different audience personas, such as people who prefer more informative content over inspirational images.

Head over to Adobe's Twitter to vote for your favourite Sneak!

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