The agenda is still being completed, so please check for updates.
Host: Pieter van Helvoirt (Adobe)
13:00 Walk-in Lunch
14:00 Start Meetup
How to take the first steps to real-time CDP and what is the business value.
*First party identity management: FPID & the AEP platform. Paul van Oosterhout (Adobe)
What does personalisation do for your brand
*Personalisation is used to optimise conversion; it does not improve brand loyalty Roundtable discussion
*Go beyond AB testing with the optimisation mindset. Nicolas Meriel (Adobe)
*All about the new, tips & tricks Bas Bartholomeus, Patrick Douwsma (Adobe)
16:00 Drinks and bites
17:00 End of the meetup