Discover how Adobe’s

Real-time Customer Data

and Experience Platform

is future proofing your CX

5 Sessions. Daily from 11:00 to 11:45. October 11 to 15, 2021

Collect, connect, and activate customer data in real time

Customers want more personalized experiences. But consolidating the data needed to power those experiences is expensive and time-consuming. You need a quicker way to make sense of all that data before handing it off to teams across your organization to create new experiences. This is where Adobe comes in: A more direct path from data to insight to delivery.

Register for the online sessions

Hear how to deliver real-time data, scalable personalization, and every-channel delivery - all from a single platform.
In just 45 minutes, our experts will introduce you to the Adobe Experience Platform, the scalable, open and flexible foundation of Adobe Experience cloud solutions. 

Monday 11.10.21
11:00 – 11:45
How to succeed in a world without third-party cookies


Session details

  • Macro trends in cookies and privacy
  • The first party data strategy
  • Privacy by design
  • Data governance

Presenters Patrick Douwsma, Ankur Mehrotra
Host Sanne Erven

Tuesday 12.10.21
11:00 – 11:45
Selecting a CDP: data governance and personal data management are the key topics

Session details

  • CDP requirements
  • How to plan and prepare
  • Roles and responsibilities

Presenter Wouter van GeluwePatrick Douwsma
Host Sanne Erven

Wednesday 13.10.21
11:00 – 11:45
How the flexibility of Adobe’s CDP allows you to leverage your existing data models

Session details

  • How to leverage your own data models
  • Advance your attribution modelling
  • How to use customer AI for better segmentation and targeting

Craig Fitches, Patrick Douwsma
Host Sanne Erven

Thursday 14.10.21
11:00 – 11:45
Prepare to provide truly contextual customer experiences


Session details

  • Introduction and demo on CJA and AJO 
  • Practical key learnings and use cases

Presenters Rob In der Maur, Renee Boertje
Host Sanne Erven

Friday 15.10.21
11:00 – 11:45
The impact of the Adobe Experience Platform: key use cases highlighted

Session details

  • Adobe AEP value realization/ROI  
  • Practical key learnings and use cases
  • Customer examples

Presenters Pierre-Francois Van Damme, Kris Manshoven
Host Sanne Erven

Register now