A peek into the world beyond cookies, and how you can build exceptional customer experiences using unified customer profiles based on your own data, all in real time. The goal: To deliver personalized omnichannel experiences in real time for your customers.

In this session we’ll guide you how to select a CDP that meets expectations and key requirements best. The governance and management of personal data is a priority for marketers: organisations must adapt to changes in CNIL, GDPR or CCPA. In addition, major changes, such as the end of third-party cookies, must be anticipated. It is therefore essential to have a solution that can centralise data and manage multiple identifiers, and to be able to manage this data in line with changes in the regulatory framework.

During this session you will see how Real-time Customer Data Platforms works. Why is the flexibility of CDP essential and how does it relate to existing models?

Collect, normalize and unify all known and unknown individual data and company data into robust, real-time people and account profiles to deliver personalized experiences across any channel, at scale.

Discover what Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) can do for you: the next gen marketing automation tools for real-time customer communications and journeys. CJA is a service that lets you join all your data from every channel into a single interface for real-time, omnichannel analysis and visualization. Allowing you to make better decisions with a holistic view of your business and the context behind every customer action. AJO was conceived as a new generation of orchestration tools to combine in the same application messages programmed in batch and personalized interactions in the moment.

During this session, experts will answer questions like: Why choose a platform? What expectations in terms of customer experience? How to manage governance? How to meet the challenges of architecture, real-time confidentiality, and data security? Experience Platform is an open system that transforms all your data - Adobe and non-Adobe - into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.