Content as a Service v3 - adobe-experience-manager-optimizer - Tuesday, April 1, 2025 at 11:15
Actively identify website opportunities and act on them quickly — all within a single tool.
Insights that improve site traffic acquisition, engagement, and conversion.
Leverage AI agents to analyze insights across a variety of data sources and prioritize the most important issues through continuous scanning and listening.
- Identify high value pages that are currently underperforming across metrics such as low traffic and high bounce rates.
- Actively detect and get notified of gaps in accessibility, compliance, and security standards.
- Estimate the impact each optimization will have on your site experience to drive the most value.
- Pre-flight capabilities ensure webpages are audited and optimized for SEO, core web vitals, accessibility, and security before publishing, so content performs from day one.
Suggestions to easily solve core site challenges.
Get prescriptive, AI-powered recommendations for website code and content enhancements to take the guesswork out of site improvements.
- Speed up development cycles by generating exact code suggestions and pull requests. Technical teams can then easily review suggestions and merge them into regular workflows.
- Generate precise content suggestions and A/B testing recommendations to improve engagement and performance.
Optimize with a single click and prove success.
Reduce lengthy development cycles by pushing reviewed, approved fixes directly within Experience Manager Sites Optimizer.
- Fix issues with a single click, whether it's auditing and fixing broken backlinks across the entire site, or updating headlines to increase engagement on a single page.
- Deploy approved code and content in the appropriate repositories to streamline implementations.
- Understand and communicate the value of optimizations using reports that demonstrate ROI and impact on key business metrics.
Learn more about Adobe Experience Manager Sites Optimizer.
Have questions? We have answers.
Experience Manager Sites Optimizer is for marketing teams, product owners, and business owners who are responsible for directly managing web experiences.
Experience Manager Sites Optimizer provides marketers and product owners with a single application that allows them to automate the identification and diagnosis of issues around site traffic acquisition and content engagement while also recommending solutions and providing the ability to directly fix these issues within the application.
It leverages the following framework:
- Auto-identify: Continuously analyze performance data to anticipate and detect opportunities to optimize the web experience.
- Auto-suggest: Leverage models trained on Adobe Experience Manager data and content to propose solutions that will substantially improve areas of low performance or conversion.
- Auto-implement: Implement proposed solutions on behalf of customers with no technical expertise required.
Marketers typically work with multiple tools and different teams in order to surface and prioritize issues that are impacting their web experience performance. Even once they identify these issues, the actual implementation of a solution can take weeks or months due to the need for technical expertise. This slows teams down and reduces the impact they can drive through web experiences. With Experience Manager Sites Optimizer, marketers can get these issues identified and prioritized within a single application. They can then execute fixes directly within the application, without the need for technical expertise.
Experience Manager Sites Optimizer reduces the need for numerous manual workflows and collaboration points between marketing, data analysis, SEO, web development, and content teams by bringing everything into a single application.
Experience Manager Sites Optimizer is able to detect and diagnose issues across a breadth of topic areas – impacting SEO, engagement, accessibility, security, and more. Most solutions in the market typically focus on only one or two of these. In addition, only Experience Manager Sites Optimizer can directly write the code and content fixes into the website without needing separate teams involved.
March 2025.
Experience Manager Sites Optimizer is a standalone application. It can be accessed via the main Adobe Experience Manager console.
You can deploy Adobe Experience Manager Sites Optimizer with all Experience Manager cloud implementations, including Edge Delivery Services, Cloud Service, and Adobe Managed Services.
Experience Manager Sites Optimizer uses performance monitoring technology to surface issues with the web experience. It then provides recommendations and enables businesses to execute those recommendations.
CardTitle
Continuously optimize your sites with Adobe Experience Manager Optimizer.
CardDescription
Detect and deploy website improvements using multiple monitoring technologies and AI to increase website traffic and conversions.
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cardDate
2026-02-10
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caas:content-type/product-page, caas:products/aem-sites-optimizer
Let’s talk about what Adobe Experience Manager Sites can do for your business.
