How Adobe Target compares to our competition.

We know you need to make the best decision possible. As you compare Adobe Target against other options, get a clearer view of what makes our solution different from others in the market.

Everybody else

Adobe Target


Testing and personalization

They offer basic A/B testing and manual targeting with limited intelligence.

 

We offer a wide range of A/B and multivariate testing options, automated testing, and both rules-based and AI-powered personalization.


Omnichannel capabilities

They offer limited cross-channel support with data silos, and features that require multiple implementations.

We give you a single delivery platform and global architecture that makes optimizing for mobile, IoT, call centers, or offline use cases as simple as doing so for the web.


Unified customer profile

They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.

Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd, and 3rd-party customer data that spans all touchpoints.


AI and machine learning

They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalize.

We offer a sophisticated suite of customizable AI capabilities, powered by Adobe Sensei, and spans testing, personalization, recommendations, search, and more. Move between manual and automated execution with ease.


Integration with Adobe

They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And custom integrations are costly, time and resource intensive, and suffer from data problems, accessibility, and more.

We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Cloud Platform that works seamlessly across our solutions.


Select


Prime


Ultimate


If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag-and-drop any number of data tables, visualizations, and components (channels, dimensions, metrics segments, and time granularities) to a project.

Rules-based attribution 
First touch, last touch, etc. 

Offline data integration
Integrate data from a CRM system or any other source of online or offline enterprise data (e.g. loyalty program levels) as an added analysis dimension.

3

15

200

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modeling and machine learning.

Optional

Optional

Optional

Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 

Optional

Optional

Optional

Pricing

Adobe Analytics Select 

Request Demo 

Adobe Analytics Prime  

Request Demo 

Adobe Analytics Ultimate 

Request Demo 

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Everybody else
They are not truly omnichannel and typically lack one or more key advertising channel.

Adobe Advertising Cloud
Adobe is a recognized leader in cross-screen and cross-channel integrations, with unique differentiators in linear TV and social.
Advertisers can tap into all channels for holistic planning, buying, managing, and optimizing — including premium and private inventory deals — with one interface.

Everybody else
They struggle to ensure brand safety, may not have depth of coverage, and can be harder to implement.

Adobe Advertising Cloud
We believe we have an obligation to provide our customers with solutions that are secure, transparent, and in accordance with their values. We deploy a multi-pronged approach that includes proprietary technology and third-party integrations for verification, filtering, pre-bid blocking, site safety, content quality controls, and anti-ad fraud programs.

Everybody else
If they own and operate media properties, this could cause a conflict of interest between their buy-side and sell-side. Which means, they can’t offer the level of performance or economic transparency and control you deserve.

Adobe Advertising Cloud
We do not own media properties that we monetize with ad space and therefore can be 100% aligned with our customer’s best interest to help them optimize ad budgets and strategies.
We provide full performance and economic transparency and control to advertisers, including complete supply-chain transparency.

Everybody else
We have a native creative management platform, Advertising Cloud Creative, that shares the same user and contextual targeting data as our DSP. This means creative can be versioned off the same user/segment definition as the DSP that is used to buy media, which equates to more accuracy and less waste.

Adobe Advertising Cloud
We allow you to collect data from a wide range of channels, including voice, OTT, audio, and the Internet of Things. And we give you access to all this data all the time, every time.

How analysts think we compare

The Forrester Wave™: Digital Intelligence Platforms 2017

The Forrester Wave™: Experience Optimization Platforms, Q2 2018

“Adobe is critical to my team. The customer is receiving an experience that is being personalized, but they don’t realize it’s being personalized. They just recognize that it’s relevant for them.”

Will Harmer, Senior Manager, Insights and Optimization, EE

Learn more

All benefits

All features

Customer stories

Resources and documentation

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.