Report
How to produce modular content to drive personalization at scale.
Explore key findings in this Gartner® report and learn how to use modular content to drive more impactful personalization at scale.
Creating relevant and timely content for every customer at scale begins with modular content. Discover how to use modular content to support complex customer journeys and anticipate the touchpoints that will have the most impact.
Read this Gartner ® report to learn:
- Four steps to adopting a modular content approach.
- How to optimize content for reuse by creating and tagging specific areas for reassembly in new formats.
- Recommendations to quickly create custom content for every channel using generative AI.
- How to evaluate your current capabilities in six key areas.
Gartner, How to Produce Modular Content to Drive Personalization at Scale, By Nicole Greene, Rene Cizio, 27 March 2024
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How to Produce Modular Content to Drive Personalization at Scale
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