Experience Makers
Digital Leaders Webinar
The New Front Door: Why Brands Must Optimise for AI Discovery Now
Length: 42 mins
As consumer behaviour shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarising, recommending, and shaping perceptions in ways that brands can no longer ignore.
At Adobe, we’ve been working closely with brands to understand how large language models evaluate content—and we’ve built Adobe LLM Optimizer to help brands take control of their visibility, relevance, and performance in this new AI-driven landscape.
Chapter details
00:02 | AI is reshaping search and discovery
10:31 | Case Study: Adobe's own content optimization transformation
15:50 | Introducing Adobe LLM Optimizer
20:49 | Demo: Adobe LLM Optimizer
34:30 | Q&A and resources
Additional Resources
Thank you.
Click below to play on-demand now.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3470868
Event speakers
Mark Szulc
Group Product Marketing Manager
Adobe
Emily Kellman-Kessel
Senior Product Manager
Adobe
Aditi Dutt Chaudhuri
Principal Product Manager
Adobe
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