Kara Brasfield, Helen Abramova — Verizon
Individually, Marketo Engage is a key player for a company's brand, and Adobe Analytics gathers precise details on traffic. Combined, these two tools create a complete picture of the entire customer journey. We'll share how we used EVAR parameters to build a new approach to analytics and attribution. Find out how our unique solution — Universal Gating System — became essential in personalizing and gating content on our website, passing the data into Marketo Engage, and enabling advanced and holistic reporting.
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