What does identity mean and how can companies use it? In today’s world of fragmented data across enterprise systems, combining data into a single person poses unique challenges in creating a seamless experience for consumers. Layer in consent and privacy challenges and identity appears to be a headache. Come learn how Adobe is solving these challenges in Adobe Experience Platform Identity Service and how Real-time Customer Profile and other Adobe applications use identity.
In this session, find out how Adobe is making this easier:
- Explore Experience Platform Identity Service’s abilities to link identifiers.
- Understand how Experience Platform provides solutions regardless of data source, including first-, second-, and third-party data.
- Learn about upcoming Experience Platform Identity Service capabilities.
Note: Co-op graph mentioned in the video is no longer offered as a service.