Balancing the competing KPIs of your digital business

Maartje Wakker — Samsung

Websites and apps serve multiple goals for companies. It can be to attract new customers, to serve current customers, or to generate revenue by selling products or subscriptions. It can be challenging to define which part of the website should contribute to which of the companies’ goals.

We're excited that Maartje Wakker from Samsung will share the way they tackled this. Join this session to see how they defined multiple goals and made a razor-sharp definition of how each page of the website contributed to that goal. This led to valuable insights on how the website is performing over time and where to focus for optimization on all Samsungs’ goals like sales, acquisition, and customers.

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