Breaking Down the Walls: DMPs and Walled Gardens
Terry Chen — Adobe | Tim Cook — Activision
Consumers are spending more time online, and most of that time is spent in "walled garden" environments, like social media. From a marketer standpoint, investment in these channels is skyrocketing, but activation is managed separately from other device-based channels. Learn how Adobe Audience Manager bridges the gap between device-based and people-based channels with people-based destinations, and how this feature can increase the ROI on your social media investment.