Building the Dream Team for the Perfect MarTech Deployment
Kylie Alexander, Kayleen Can — Adobe
Every marketer has been there before, staring down the deadline date of a martech deployment with a bunch of unanswered questions. Prevent that situation from happening again and gain an in-depth understanding of all the processes behind a successful martech deployment so that you can efficiently plan, implement, and launch a new platform.
Here's what you'll learn about in this session:
- Stakeholder identification and alignment
- Technical scoping
- Documentation and training checklist
- Ongoing enablement and feedback