Building the Dream Team for the Perfect MarTech Deployment

Kylie Alexander, Kayleen Can — Adobe

Every marketer has been there before, staring down the deadline date of a martech deployment with a bunch of unanswered questions. Prevent that situation from happening again and gain an in-depth understanding of all the processes behind a successful martech deployment so that you can efficiently plan, implement, and launch a new platform.

Here's what you'll learn about in this session:

  • Stakeholder identification and alignment 
  • Technical scoping 
  • Documentation and training checklist 
  • Ongoing enablement and feedback

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