Esri, the leader in location intelligence technology, is a 50-year-old, privately held global company working in 67 countries. Four years ago they had no clean data, were unable to reach new audiences, had no personalization and were unable to easily reuse content. Using solutions from Adobe Experience Cloud and asset and content management from Adobe Experience Manager, Esri has radically transformed their marketing technology capabilities, resulting in higher revenue and drastically improved web traffic and conversation rates.
Learn how they have done the following:
- Used a central content engine for agile content delivery across channels.
- Empowered marketers and accelerated time to market with content.
- Integrated data to drive insights and optimized content at scale.