As consumers get used to consuming content and making purchases across various digital touchpoints, current e-commerce architecture struggles to scale and provide a consistent user experience to consumers. Hear how Adobe and Magento Commerce enable businesses to operate headless commerce using the state-of-the-art GraphQL API to provide feature and experience parity across all customer touchpoints.
Join us to discuss the following:
- What headless commerce is and why it's becoming a necessity rather than a nice-to-have.
- Market trends and benefits of headless commerce.
- Tips, tricks, and recommendations successfully launching your headless journey.