Growing Your ROI with Strong Attribution
Andy Caron — Revenue Pulse
It doesn't matter how great the campaign is — a marketing department stands out when its attribution is strong. Whether you're thinking about exploring ROI reporting or are already deep into the weeds, this session prepares you to take the next step. Learn how Marketo Engage thinks about attribution and where to find basic attribution fields and reporting. No matter where you are in your attribution process, discover methods for capturing the right data in Marketo Engage, Marketo Engage Advanced Reports Builder (formerly Revenue Cycle Explorer), and Bizible by Marketo. Walk away with the knowledge you need to confidently roll out your next phase of attribution — and the phase after that.
Here's what you'll leave with:
- The theory of attribution from first touch all the way to AI-driven.
- Marketo Engage Program and SFDC Campaign setup to ensure actionable data now and in the future.
- Best practices from implementation to overhaul.