Welcome to Adobe Analytics ... Where Do I Start?

Tyler Briggs, Jed Madsen — Adobe

Overwhelmed by all there is to know about Adobe Analytics? We’ll take you through the fundamentals you need to hit the ground running. Adobe experts teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we'll also translate old practices and terminology into Adobe’s tracking methodologies and workflows. 

In this session, you'll do the following: 

  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, campaign attribution, and more.
  • Learn how to collect, transform, and analyze data to discover actionable insights. 
  • Be equipped to use advanced analysis tools in your workflow.
  • Discover how to leverage powerful Adobe Analytics integrations.


This beginner session is for web and digital analysts in all industries.

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