Don’t Be a Basic Batch: How to Test for Nurture Program Success

Jessica Kao, Jenn DiMaria — Digital Pi

Sometimes, it’s okay to be basic. As marketers, we don’t judge nurture programs based on their simplicity or complexity. Often times, the more basic, the better. While getting there might not be glamorous, marketers only need the work and effort to pay off. Learn the fundamentals of Marketo Engage nurture program reporting, and get a breakdown of best practices regarding testing capabilities. Assemble your way to success by building and testing an engaging nurture program.

Here's what you'll learn in this session:

  • Expert tips and best practices around A/B testing in Marketo Engage.
  • How to implement nurture tracking to accurately determine success.
  • Real-life testing scenarios to determine if your nurture program is really contributing to MQLs.

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