Inside Adobe Experience Platform Real-time Customer Profile

Mahboob Ali Khan, Brian Block — Adobe

Adobe Experience Platform Real-time Customer Profile is at the center of digital experiences, supporting multiple use cases around creating customer profiles. You can assemble customer profiles on the fly based on individual profile fragments coming from multiple sources. You can create segments that combine queries on customer attributes and customer behavior, as well as audience membership. As data is being brought into Experience Platform in real time through data streams, the streaming segmentation runs the data against the queries, compared to traditional analytical systems that run queries against the data.

In this session, learn about the following:

  • The Real-time Customer Profile approach and architecture.
  • How Real-time Customer Profile supports use cases like customer service, audience creation, and omnichannel activation.

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