The Enlightened Algorithm: Beyond Best Practice Email Marketing
Abby Ryan — SAP Concur | Sean Bissell — Concur
Most marketing departments are using outdated email metrics that often hide poor reporting structures under the comfort of opens, clicks, and unsubscribes. The truth is that an email with great metrics could be costing you in ways you'd never expect. You've already sunsetted inactive contacts, maxed out your sender score, have low hard bounces, and decent performance rates. But there's still room for improvement. In fact, there's a new way to look at your numbers with data that you already have and didn't know existed.
Here's what you'll leave this session with:
- A method that opens your eyes to new opportunities called the "email enlightenment algorithm."
- A deep understanding of how the algorithm works.
- Actionable insights so that you can start making improvements to your emails today.