CXM: Omnichannel Nurturing and Customer Engagement in a Single Platform

Meghana Rao, Katie Pedroza — Adobe

If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now, nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programs beyond the regular sales cycle to drive customer success through regular points of interaction.

Here's what you'll learn to do in this session:

  • Engage your customers with relevant content, personalized to their stage and behavior.
  • Create an integrated nurture system.
  • Coordinate your efforts across multiple channels with Marketo Engage.

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