Cover Your Bases: Privacy Compliance and Legal Requirements in Marketo

Keith Nyberg — Etumos

If compliance isn’t at the top of your yellow legal notepad’s to-do list, it’s time to make a new list. In theory, legal compliance should be a no-brainer, but actually taking those initiatives and tangibly baking them into your programs is often easier said than done. This session guides you through best practices for managing your database as you move toward a more compliant model to ensure that your program is really doing what you think it is.

Learn ways to effectively implement privacy compliance for your organization in Marketo, including how to do the following:

  • Build a privacy compliance program using segmentations.
  • Manage region updates, merge duplicate leads, and maintain compliance records.
  • Control implied consent for your customers and hand-raise prospects.

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