Journey Orchestration: Championing Real-Time Experiences at Relevent Sports
Jeremy Page — Adobe | Brian Mermelshtein, Aidan Lyons — Relevent Sports
Journey Orchestration helps brands break down experience silos across their organization and across the customer lifecycle to anticipate every individual’s needs — from awareness to conversion and retention — to create competitive advantages, increased engagement, and customer lifetime value through scalable, event-based engagement.
This tips and tricks session showcases the following:
- An introduction to Journey Orchestration and how brands can act on untapped real-time insights to orchestrate compelling experiences at scale.
- Why Relevent Sports implemented Journey Orchestration and the successes they’ve seen in creating compelling real-time experiences throughout the International Champions Cup.
- Best practices to confidently start ideating, creating, and testing real-time journeys for every individual.