The Customer Experience Management Mandate
Alan Webber — IDC
Customer experience management (CXM) is phase two of the customer-centric business transformation. Although it's talked about a lot from a technology standpoint, there's not much info on what it takes to get your organization ready for CXM. Join Alan Webber from IDC for an in-depth look at new research on the state of CXM — the challenges, opportunities, and how-tos for building and executing an effective CXM strategy.