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Keynotes: A look at the latest industry trends and newest tools for digital marketers

Innovation Super Sessions: A deep dive into the latest product innovations from Adobe leaders and customer speakers
Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
Sessions: Presentations from product experts, customers, and partners, with live chat during premier broadcast of the session

• Length is 30 minutes.
• English, French and German captions are available.
• Available for on-demand viewing after they premiere (no live chat).
• Available on demand for up to 30 days post-event.

Training Workshops: A deep dive into a topic or Adobe solution

• Includes both lecture and demos.
• Length is 60–120 minutes.
• English captions only.
• Available on demand for up to 30 days post-event.

Visit the Speakers page to learn more about our 2021 speakers.
You will be able to filter by speaker type, area of expertise, track and product.

Adobe Experience Platform

• For CIO, IT, CX, and Lines of Business leaders; developers and data scientists; data and customer management (DMP, CDP) practice leads
  Learn how Adobe Experience Platform enables brands to deliver personalized experiences at scale. Adobe experts, customers, and consultants will showcase how Adobe Experience Platform delivers customer experience technology innovation for the enterprise across data collection infrastructure, data governance, advanced Analytics & Data Science, profile identity stitching, and how all these components come together to build actionable, intelligent real-time customer profiles for fueling better, personalized experiences. You’ll also learn how Adobe Experience Platform works with other Adobe applications and technology partner solutions and gain strategic insights and best practices around emerging trends and topics.

Analytics, Insights, and Activation

• For digital marketers, data scientists, DMP teams, and campaign managers
  The evolution of customer data management has resulted in the continued convergence of martech and adtech and new tech categories like Customer Data Platforms (CDPs). However, challenges remain the same — the need for unified customer data, integrated technology for faster time to market, and access to insights powered by AI and data science. Marketers need to deliver value to consumers in the moments that matter, removing friction and irrelevancy from the conversion process to influence automated, prescriptive action. Engage with Adobe experts and industry thought leaders to learn how to push the limits of advanced analytics, audience discovery, customer data management, and activation to deliver trusted, personalized experiences across channels.

B2B Marketing and ABM

• For marketing executives, web, channel, email, content, digital, social, and mobile marketers
  In today’s experience-driven economy, siloed, tactic-oriented marketing approaches are out, and marketers are expected to deliver exceptional customer experiences at every single touchpoint of their journey. Working within this standard, B2B marketers need new strategies to manage complex buyer journeys, nurture long-lasting relationships, partner with sales, and engage with their customers. Hear from Marketo Engage experts and leading B2B brands to learn more about how B2B marketers are building demand and pipeline, driving new revenue growth and proving impact.

Campaign Management

• For marketing executives, email marketers, digital marketers, and campaign managers
  Consumers decide how and when they engage with your brand, and they want consistent brand experiences that are engaging and personal. Now, more than ever, it’s critical marketers deliver the right message, through the right channel, at the moment in time when it is most impactful to the customer journey. Join Adobe along with your peers and thought leaders as we discuss best practices, strategies, and success stories to ensure your cross-channel campaign marketing and customer journey management efforts are future-proofed.

Collaborative Work Management

• For marketing executives and practitioners, IT professionals, people managers, team leaders and individual contributors.
  Whether you're designing new products, driving technology transformation, or creating global marketing campaigns, you need to be able to easily share ideas, create content, and manage complex processes. Join us to learn best practices for transforming the work experience by introducing improved methods for managing process, collaboration, gaining visibility into outcomes, centralizing work in one place, analyzing insights, and making decisions based on real-time data. Better demonstrate the value of your team and organization by improving how work gets done.

Content Creation

• For web, content, and mobile marketer, creative designers, digital strategists, developers, and IT
  A digital-first approach to delivering great experiences means delighting your customer at every interaction, with well designed, AI driven, personalized content throughout the customer journey. To stay competitive, marketers and developers need to scale content creation, management, and delivery across channels from a central source of truth. Join experts from Adobe and leading brands to learn about the future of CXM technology and creativity; including best practices for marketing and IT organizations to design, build, manage, and deliver optimized experiences across any channel, device, or app.

Developer Ecosystem

• For all developers: in-house, agency, and third party
  Join a diverse community of developers and experience builders across Adobe Experience Cloud, singularly focused on creating incredible end-to-end experiences across commerce, content, marketing, and analytics. Learn about the latest tech advances and developer tools for Magento Commerce, Adobe Experience Manager, Adobe Analytics and Adobe Experience Platform powering customer experience management across industries. If you're looking for highly technical, hands-on sessions on developer best practices, you won't want to miss this brand-new track.

Digital Commerce

• For commerce, IT and marketing executives, digital merchandisers, commerce practitioners, and developers
  Commerce is at the core of every business and is rapidly changing as companies innovate experiences, transform and add new business models, and evolve processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers—B2C and B2B—and deliver value from creation to conversion. Join us to learn how to execute end-to-end experience- driven commerce and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.

Digital Document Productivity

• For digital experience, digital marketers, line of business, business operations, executives and IT roles
  Adobe delivers the power of exceptional digital document experiences for your customers and improved productivity for your teams. Document workflows exist across every stage of the customer journey and across all functions of a business. Reimagining document workflows from creation, to signature and delivery, can improve remote productivity and speed while simplifying everyday tasks and remote work to deliver exceptional customer experiences. Hear from experts and industry leaders on how they have transformed document workflows to accelerate their businesses in a challenging environment.

Personalization

• For marketers and developers on personalization, growth, and optimization teams
  Personalization is no longer optional. Expectations for brands to deliver a relevant and personalized experience has never been higher and brands need to build the right team, culture, and processes to deliver these personalized experiences at scale. Learn from industry leaders and domain experts on how they established their personalization programs and leveraged artificial intelligence and machine learning to grow revenue, conversion, engagement, and loyalty across every critical customer touchpoint.

Trends and Inspiration

• For senior business decision makers
  Transforming business to be more customer-centric is now a strategic imperative across the C-suite, one that involves reorienting an organization’s people, processes, and technology to engage with today’s always-connected consumers. This track provides insights for and from CMOs, CIOs, chief digital officers, heads of commerce and advertising—anyone responsible for customer experience—about how to navigate digital disruption and build loyalty with your customers along the way.

Sessions range from beginner to advanced. Attendees should have a general familiarity with Adobe Experience Cloud and the particular tools featured in the session. 

To help select sessions that are appropriate for your skill level, Summit technical levels are defined as follows:

• Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques, and industry standards.
• Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
• Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.

Yes, with limited exception, most sessions and keynotes are available to watch on demand over the coming year. Training Workshops are available up to 30 days post-event.

On-demand keynotes, Sneaks and Innovation Super Sessions are available to anyone via the Summit website; On-demand recordings for sessions will require login and registration to view. Digital recordings will not be available for download.

From the Sessions list:

• View on-demand sessions by clicking on the session card.
• Once you are on the session page, click the play button on the banner image to start the recording.

From the Speakers list:

• Review the speakers list or search and filter for a specific speaker.
• Click on the speaker card to open their profile, where you can find a complete list of their sessions and select the ones you’d like to watch on demand.