3 Ways to Build a Marketing System of Record - S269

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Exceptional marketers ready to lead the comeback in 2021 need to innovate faster and be able to quickly pivot budget, resources, and plans when the company or strategic direction changes. By creating a marketing system of record, all work can be visible, trackable, and actionable, allowing you to create end-to-end processes and be prepared for any contingency. Jenifer Salzwedel, senior director of marketing operations and analytics with Poly, and Patrick Haywood, senior manager of content operations with Poly, share how the combined power of Workfront and Adobe were used to create their own system of record for marketing.

They discuss how, with the right tools and processes in place:

  • Made content production more efficient
  • Scaled remote work globally
  • Provided customers with a better buying experience

Track: Collaborative Work Management

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Creative Leader, Digital Marketer, Marketing Executive, Channel Marketer, Content Marketer, Web Marketer, Commerce Marketer, Project Manager

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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