Exceptional marketers ready to lead the comeback in 2021 need to innovate faster and be able to quickly pivot budget, resources, and plans when the company or strategic direction changes. By creating a marketing system of record, all work can be visible, trackable, and actionable, allowing you to create end-to-end processes and be prepared for any contingency. Jenifer Salzwedel, senior director of marketing operations and analytics with Poly, and Patrick Haywood, senior manager of content operations with Poly, share how the combined power of Workfront and Adobe were used to create their own system of record for marketing.
They discuss how, with the right tools and processes in place:
- Made content production more efficient
- Scaled remote work globally
- Provided customers with a better buying experience