ABM Is Good B2B Marketing, So Let’s Automate It! - E106

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers

About the session

Account-based marketing (ABM) is simply good marketing. It’s a default B2B strategy and a fundamental part of marketing automation, which is why we updated the core automation DNA of Marketo Engage to support account-based orchestration. Learn how to streamline and scale your ABM using the all-new account smart lists to dynamically identify, segment, and target your strategic accounts.

 

Our ABM experts will show you how to:

  • Set up account smart lists to automate account selection, segmentation, and targeting for ABM, just like you’ve done for traditional lead-based automation
  • Use account smart lists in harmony with the Marketo Engage AI-powered account profiling capability
  • Activate account-based audiences across new and existing marketing and paid media channels

Track: B2B Marketing and ABM

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Hero Digital

Gigamon’s brand and business reinvention

Sign up