ABM Is Good B2B Marketing, So Let’s Automate It! - S106

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About the session

Account-based marketing (ABM) is simply good marketing. It’s a default B2B strategy and a fundamental part of marketing automation, which is why we updated the core automation DNA of Marketo Engage to support account-based orchestration. Learn how to streamline and scale your ABM using the all-new account smart lists to dynamically identify, segment, and target your strategic accounts.

Our ABM experts will show you how to:

  • Set up account smart lists to automate account selection, segmentation, and targeting for ABM, just like you’ve done for traditional lead-based automation
  • Use account smart lists in harmony with the Marketo Engage AI-powered account profiling capability
  • Activate account-based audiences across new and existing marketing and paid media channels

Track: B2B Marketing and ABM

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B, SMB

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