ABM Is Good B2B Marketing, So Let’s Automate It! - S106
Closed captions in English, French, and German can be accessed in the video player.
About the session
Account-based marketing (ABM) is simply good marketing. It’s a default B2B strategy and a fundamental part of marketing automation, which is why we updated the core automation DNA of Marketo Engage to support account-based orchestration. Learn how to streamline and scale your ABM using the all-new account smart lists to dynamically identify, segment, and target your strategic accounts.
Our ABM experts will show you how to:
- Set up account smart lists to automate account selection, segmentation, and targeting for ABM, just like you’ve done for traditional lead-based automation
- Use account smart lists in harmony with the Marketo Engage AI-powered account profiling capability
- Activate account-based audiences across new and existing marketing and paid media channels
Track: B2B Marketing and ABM
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Hero Digital
Gigamon’s brand and business reinvention
By viewing this video, I agree the Adobe family of companies may share my contact information with Hero Digital for marketing purposes. For details see the privacy policy on Hero Digital's sponsor page.