Adobe Experience Manager Makes Omnichannel Experiences a Reality - S502
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Session Materials
About the session
Chances are that your customers are adopting new and emerging channels, hopping from device to device and channel to channel. Adobe Experience Manager ensures that you’re reaching customers wherever and however they’re interacting with your brand. The challenge is to seamlessly deliver consistent experiences across all channels without sinking time into recreating content for each channel. Make the most out of your existing web content using our Content Services. Discover best practices from the pros on how to author omnichannel content quickly and easily. Experience a demo of reusing content easily across web and single-page applications, mobile, voice, chat, and email.
Learn tips and tricks on how to:
- Author channel-agnostic content for both traditional and headless content delivery
- Rapidly create and edit content using Adobe Experience Manager Sites Content and Experience Fragments
- Reuse and publish consistent content across touchpoints
- Develop a content strategy that lets marketers and developers work in tandem
Track: Content Creation
Industry Focus: Financial Services & Insurance, High Tech, Manufacturing, Retail, Telecommunications
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Web Marketer
Business Type: B2B, B2C
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Customer Success Presented by IBM
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