2020 has been a challenging and interesting year. Business has gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Kate Doyle from Adobe shares B2B demand-generation tips, tricks and tales from the frontline. We’ll dive into the campaigns run at each stage of the funnel and the KPIs they measure to ensure that activities are constantly being optimised. Walk away with new tactics so that you can kick-start a winning demand-generation strategy for your organisation.
In this session, learn:
How to select lead-generation programs and evaluate successes
How to plan email and nurture programs to move prospects through each stage of the marketing funnel
Simple tactics and optimisation techniques to move the needle
Track: B2B Marketing and ABM
Industry Focus: Consulting/Agency, Education, Financial Services & Insurance, High Tech, Manufacturing, Media & Entertainment, Professional Services, Telecommunications
Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Commerce Marketer
Business Type: B2B
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