AI/ML for CX: The Hyper-Personalization Genie - S208
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Product Manager, Adobe
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Senior Data Science Engineer, Adobe
Session Materials
About the session
Hyper-personalized experiences help you serve your customers better without them even having to ask. It’s all about having the right context and sensing, understanding and responding to customer expectations at any point in time. The optimal way to achieve this is by applying the rich predictive and prescriptive insights derived from AI/ML workloads to your customer experience use cases in a timely fashion.
Learn about:
- The benefits of developing, training, and scoring AI/ML models on top of omnichannel data
- Leveraging the expertise of your data science teams to develop custom AI/ML solutions
- Mechanisms for driving hyper-personalization using AI/ML output
Track: Adobe Experience Platform
Technical Level: Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Data Scientist, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
Business Type: B2B, B2C
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Tools & resources
Customer Success Presented by IBM
Audi UK + IBM: Bringing smarter experiences to customers
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