Banks are increasingly shifting to digital, moving services online and giving customers access to an always-on banking experience. But branches remain an important part of the customer experience. Mike Gamble, director of analysis and design at London-based TSB Bank, talks about creating seamless customer journeys and streamlining everyday customer interactions offline and online.
In the session, Mike Gamble discusses:
The importance of staying ahead of customer needs by reacting to changing customer behaviors
Streamlining the digital journey to ensure a premium offer to customers
Being flexible and agile and fast-tracking innovation
Track: Digital Document Productivity
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Data Scientist, Web Analyst, Operations/COO, Project Manager
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