An Experience-First Strategy Customers Can Bank On - E155

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Speakers

  • Mike Gamble

    Mike Gamble

    Director of Analysis and Design, TSB Bank


About the session

Banks are increasingly shifting to digital, moving services online and giving customers access to an always-on banking experience. But branches remain an important part of the customer experience. Mike Gamble, director of analysis and design at London-based TSB Bank, talks about creating seamless customer journeys and streamlining everyday customer interactions offline and online.

In the session, Mike Gamble discusses:

  • The importance of staying ahead of customer needs by reacting to changing customer behaviors
  • Streamlining the digital journey to ensure a premium offer to customers
  • Being flexible and agile and fast-tracking innovation

Track: Digital Document Productivity

Industry Focus: Financial Services & Insurance

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Data Scientist, Web Analyst, Operations/COO, Project Manager

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