An Experience-First Strategy Customers Can Bank On - E155
Closed captions in English, French, and German can be accessed in the video player.
About the session
Banks are increasingly shifting to digital, moving services online and giving customers access to an always-on banking experience. But branches remain an important part of the customer experience. Mike Gamble, director of analysis and design at London-based TSB Bank, talks about creating seamless customer journeys and streamlining everyday customer interactions offline and online.
In the session, Mike Gamble discusses:
- The importance of staying ahead of customer needs by reacting to changing customer behaviors
- Streamlining the digital journey to ensure a premium offer to customers
- Being flexible and agile and fast-tracking innovation
Track: Digital Document Productivity
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Data Scientist, Web Analyst, Operations/COO, Project Manager
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