B2B Marketing Attribution: Why, What and How - S111
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Engagement Manager, Revenue Operations, LeadMD
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Chief Marketing Officer, Envestnet Yodlee
Session Materials
About the session
Attribution is the best way to measure marketing performance. Still, many marketers aren’t taking full advantage. If you’re one of them, join us! We’ll run you through the latest approaches to attribution and explain how attribution isn’t only crucial to driving marketing ROI and business growth – it’s an area of expertise that, when added to your personal marketing playbook, can set you apart. Hear directly from a marketing leader how attribution has transformed how they run their department. By taking full advantage of attribution, you’ll soon find it hard to imagine doing marketing any other way.
Learn about:
- Why attribution is more important than ever, especially in B2B marketing
- What to look for in an attribution solution and what’s special about Bizible
- How to get the most value from attribution in your organization
Track: B2B Marketing and ABM
Industry Focus: Professional Services
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst
Business Type: B2B, SMB
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